Exclusively For Everyone
Keef Brands was born in 2010 as one of the original cannabis-infused beverage companies. It was founded by Boulder, Colorado-based Erik Knutson, with the help of family and friends, he set his sights on creating a new way to experience the simple pleasure of enjoying a good drink with friends: drinkable cannabis. Inspired by the notion of combining the fun, social, celebratory experience of drinking with the magic and joy of cannabis, Erik mixed up an early batch of “Keef Cola” and placed a prototype in front of his beloved Grandma Dee. (Because if an 85-year-old woman who’s never smoked cannabis in her life loves it, then they might just be onto something.)
Dee opened the bottle and took a sip. And then another. That day, Keef was born. Over the last 10+ years, Keef has formulated and introduced a wide range of cannabis beverage products including its original sodas and new flavor enhanced waters. Keef’s mission is to offer both old and new generations of cannabis consumers an innovative new way to celebrate, have fun and simply enjoy life by remixing the expectations of what cannabis is and isn’t. Today, Keef is viewed by BDS Analytics to be the leading beverage brand in the United States by both units and dollars sold and has seen some of the largest year over year growth in the beverage category.